Influencers. Who would have ever thought that that word would be engrained in part of our modern-day-vocabulary. I sure as hell would not have! But yet here I am, a consumer and lover of social media, and I find question on my mind pretty regularly: is the realness of influencers over or has it just begun?
What I mean by this is, the times of when an influencer has gushed over something and has been SO EXCITED to try something out… have those times been genuine? Or for a pitched or paid ad? I can’t help but wonder. And on the flip side, we have another side of influencers who’s energy is inviting and open and they are so dang intoxicating to follow because of how REAL they are. Or are they? I guess both sides really boil down to trust and/or a fine line that could be a facade.
It is so interesting to me to think of all of this when yes, there are still big chunks of society who either are not aware of this influencer corner of the internet, or they simply do not care. The angle that I have is by being a consumer and user of social media myself as well as working on a brand end of things and working with influencers for the business. These influencers are hustlers, let me tell you. It is their job and they treat it like so, and I say that with extremely high levels of respect. I’ve seen some influencers work harder than past coworkers in jobs of mine, and be more open and honest than many. And with both angles, I have been able to see an inkling of the incredible impact, influence, and responsibility that comes with the word – influencer. So I really can only imagine what the full scope must look like for them!
Now in this past year of, for a lack of better words, serious humbling, we have seen MANY changes globally, politically, socially, medically, technologically, and the list could go on. So when I think of the scale of social media, where it is going, and who will be actively participating, my hope is for influencers to stay real with who they are, what they promote, and be intentional on utilizing the platform that they have. I think that the “realness” of influencers has just recently begun to shine through, and I am really excited to see more. It is such a new concept to the digital world, and I think that by seeing how it has grown in the past 7+ years – by being intentional, amazing things can come with it. Though there will always be different types of people and different ways that people use these tools, we are all human. And the more we get on a level of simply understanding and accept just that, we are then able to see these social media platforms as simply just that – social media platforms. They can be highlight reels and/OR they can be so much more – they can be real.
What are your thoughts on influencers? Do you have a favorite influencer that you like to follow? Let me know in the comments below!
Some of my favorite influencers to follow on Instagram lately are listed below. I have so many reasons to support these accounts, and what I love most about following them, is the way that they are unapologetically themselves and the messages and creativity that they share!
@kalynnicholson13
@desiperkins
@laurynbosstick
@hellotefi
@jessimalay
@georgiestevenson
@chocolateismyvice


